| The coolest guy in Australia – UOW graduate, Kefentse Nkakelang... The coolest guy in Australia – UOW graduate, Kefentse Nkakelang [photo courtesy of The Illawarra Mercury] |
UOW graduate’s ‘cool’ website experiment
13 Dec 2007 | Renee Criddle
University of Wollongong graduate, Kefentse Nkakelang, is officially the coolest guy in Australia. Internet search engine, Google, says so.
The information systems graduate has developed a website called ‘The Coolest Guy In Australia’ and it uses search engine optimisation (SEO) technology to improve the volume and quality of traffic to the site.
When the words ‘coolest guy Australia’ are typed in to Google, Kefentse’s website takes first place over more than two million other internet pages.
“My experiment demonstrates how you can change the design and words of your website, or optimise it, so Google recognises it in searches,” he said.
“If anyone types in a term that relates to your industry, your website comes up as number one, and that means having more traffic and business on your website.”
The Sydney-based SEO specialist’s next challenge is to decode latent semantic indexing, which Google has developed to outsmart the likes of Kefentse.
“Google does not tell anyone how they list their pages because then anyone could become number one and they want to rank by quality.”
In addition to now being certified by Google as the Best Search Engine Marketing Professional, Kefentse is using his newfound ‘coolness’ for a wonderful cause – any money donated toward his experiment will help fund and maintaining a local kindergarten that has been built in his home country of Africa (Botswana).
Visit the website at: http://www.thecoolestguy.com.au/
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