University partner in revolutionary e-Marketing project

29 June 2001

The University of Wollongong, through its Student Services division, is collaborating with Australian web company Web IT in the production of its exciting eCatalogue project launched recently in Sydney.

The proposed partnership will allow the University and students to benefit from assisting in the production of the electronic catalogues which are designed to reduce the costs and waste associated with traditional catalogue printing and sampling as well as increase the efficiency of business marketing and promotions.

The University is establishing an enterprise education program in which students will be employed to produce the electronic catalogues and in the process develop valuable workplace skills. As students develop their skills they will take on more complex roles, which will require them to focus on issues such as teamwork, project management and quality assurance. Students will also participate in a training program, which will enable them to develop their skills in these areas.

This program will be of use to students whose study focus is in IT and graphic design, as well as students of the humanities and sciences, who will be able to demonstrate how their studies can enable the development of transferable skills which are of use in the graduate workplace. Students will document their skill development through use of the University's innovative on-line Career Management Plan, which assists students to consolidate their move to graduate employment when they have completed their studies. Through this collaboration with Web IT, students will also develop valuable links with the graduate employment sector.

University of Wollongong's External Relations Manager, Mr Canio Fierravanti said the University was delighted at being able to collaborate on such an exciting and innovative Australian product.