Industrya launches first biotech book for children

Oct 17, 2005

Making plastic using milk and tracking genetic pathways in families are just some of the scientific themes explored in a new children’s book to be launched tomorrow (Tuesday 18 October), developed by the company ‘Industrya’.

Industrya was created this year by a group of postgraduate students from the University of Wollongong with the aim to produce fun-filled books to teach children about biotechnology.

Tomorrow, the company will officially launch its first children’s book which allows 8 to 12 year-olds to learn about the science behind biotechnology through a series of experiments, fun facts and puzzles.

Industrya is part of the Young Achievement Australia (YAA) biotechnology entrepreneur program and involves students from the disciplines of Chemistry, Biology, Engineering, Nutrition, Commerce, Psychology and Marketing.

Competing against other universities around Australia, Industrya’s mission is to trade as an ethically sound company while maintaining its competitive edge in the business world. All proceeds and wages from Industrya are donated to charity.

The company allows the UOW student directors and employees to explore the processes involved in establishing, running and liquidating a company. The students use their existing skills and knowledge as well as newly-acquired proficiencies to grow the company within the Wollongong community.

When: Tuesday 18 October at 3.30pm

Where: Wollongong UniShop, Bldg 11 (UniCentre)

For further information: contact Ms Yasmine Probst on 0410 662 508

**Media please note: Representatives from Industrya will be available for photo/filming opportunities before the launch at 3pm.

For more information, contact:

media@uow.edu.au
University of Wollongong
Ph: (02) 4221 5942; fax (02) 4221 3128