International stage for social change advocates

17 Jun 2008 | Bernie Goldie

The Centre for Health Initiatives at the University of Wollongong is encouraging local Illawarra organisations to participate in the 2008 International Nonprofit and Social Marketing Conference.

“This is a fabulous opportunity for Illawarra organisations to engage in a stimulating and challenging international forum right here at home,” according to Conference Chair, Professor Sandra Jones.

Nonprofit and social marketing is an emerging discipline which is of particular interest to organisations dedicated to influencing and changing the behaviour of populations to improve their well-being and that of their community.

“We can learn from the successes of commercial marketing techniques and put these to work for improving social outcomes – Indigenous issues, health issues, the environment, corporate social responsibility and even community fundraising.”

“Of course, there are fundamental differences between social and commercial marketing, but the bottom line is that combating our social issues, whether they be gambling problems, water conservation or childhood obesity requires targeted messages promoted in the right way, at the right time,” Professor Jones said.

The conference will be held at the University of Wollongong on Tuesday 15 July and Wednesday 16 July. For more information, call Kelly Andrews on 0400 576 527 (m) or log on to www.uow.edu.au/health/chi/insm2008

Media Enquires: Kelly Andrews on 0400 576 527 (m).