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Chancellor-Designate to attend launch for a degree promising new breed of business leaders
About 150 representatives from the Illawarra region will attend a luncheon launch tomorrow (Wednesday 15 July) for a new Australian-first undergraduate degree which promises to produce future business leaders much more acutely aware of their corporate social responsibilities.
The event will feature the first official activity by UOW’s Chancellor-Designate, Ms Jillian Broadbent, AO, who is a member of the Board of the Reserve Bank of Australia and a Director of the Special Broadcasting Service and Coca-Cola Amatil Ltd. Ms Broadbent officially takes over the reins as Chancellor in October after the current Chancellor, Mr Mike Codd, AC, retires.
“We adopted ‘socially innovative commerce’ at the height of the boom and some people didn’t get it. Today, as banks crumble, unemployment soars and businesses without ethics damage our future prospects, everyone gets it,” Dean of Commerce Professor Shirley Leitch said.
“Socially innovative commerce means the creation of both wealth and wellbeing through sound governance, corporate social responsibility, ethical decision making, and environmental sustainability,” she said.
In a radical rethinking of business education, Professor Leitch said her faculty had gone beyond having a single business ethics subject to integrate socially innovative commerce throughout its newly revised Bachelor of Commerce degree for 2010.
“We teach our students that you can walk lightly on the planet and still leave a significant mark.”
UOW will be the only commerce or business school in Australia to have an undergraduate degree focused on socially innovative commerce.
Media please note
Best photo/filming time: The Chancellor-Designate will be available for interviews between midday and 12.15pm tomorrow (Wednesday July 15)
Where: The function will be held in iC Central at the Innovation Campus, Squires Way, Fairy Meadow. It will begin on the landing area/patio on the third floor and then move to the function rooms.
Further information: Contact Professor Shirley Leitch on (02) 4221 5080, her assistant Carol Wett on (02) 4221 3665, or Julie Ann-Jeffery on (02) 4221 5661.